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blueFug media is a full service technology marketing resource
for companies seeking to connect with business customers.
If sales is hunting, then marketing is farming.
It plants you where customers can find you. It yields customers who
see the value of what you do. It cultivates loyalty you can depend on
even in lean times.

Be essential. Be relevant.
Then listen before planning your next response. This will open the door
to a meaningful dialogue. Maybe your customer has a point. They certainly
know their own business, after all.
Remember that software is only a means to an end.
Nobody cares what tool you offer. The real question is always: "will
this make my job easier?" Show them how.

You & Me - Official Release planned May 2005!
Introducing a new band, the Arabian trick pony in the blueFug stable!
You & Me is a combination of catchy alternative pop and epic 70's
prog-rock. Take a free listen and find out for yourself. Official album
release date, website and initial shows to be announced soon. For now...
Visit and hear You &
Me on MySpace.com!
Buy the pre-release of You & Me's long EP (or short album), "Formerly
High Horse" here!
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Enterprise Software: blueFug building
strategic marketing for real estate software leader Realm Business
Soutions
Automated Testing: Everyone can own
quality. Hear the whole story at www.itko.com.
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