blueFug media: Vision

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the blueFug Vision

Successful marketing always starts with trust.

I'd like to introduce my own crackpot marketing and user experience model. I call it The Accountability Cycle^TM. It's also a model for how I would like businesses to market to me.

Any message you put out there with the right intention can get attention. But understand that every idea you put into the world is half of a two-way communication. How well you listen and respond to each dialogue will determine how long the idea remains valuable.

Think about how many useless marketing messages you get every day, in your email, on TV, next to the story in print. You put up with them because you've learned to ignore them. So what gets through your filter? To pass The Accountability Cycle^TM, an idea needs to meet four criteria:

It comes from a trusted source. Who is on the byline? Not necessarily the manufacturer of the product, it may be one of your peers who has no self-interest in the idea.
The content has intrinsic value to you. It actually provides information that will help you do your job, or learn something new.
The message respects your time and ability to hear it. In other words, it's in a format you can accept. It either gets right to the point or provides the full detail needed.
It's specifically intended for you. Not trying to be all things to all people.

Ideas that can run this gauntlet are usually passed on, either by sharing with a peer or responding directly.

So you may think this idea is not all that original. It's like viral marketing, peer-to-peer, neural networks, etc. It's just the model I apply to the communication process. The ultimate goal of this method of marketing is simply to be there when someone needs you.

Nothing welcomes users better than a "loading Flash" message. Just because you have hollandaise sauce doesn't mean it has to go on everything.

Why pay more than this?